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The 8 Best Call Tracking Software (Free & Paid)

Call Tracking Software is a valuable tool that businesses can use to monitor and analyze the performance of their marketing campaigns by tracking phone calls. By using call tracking software, businesses can easily pinpoint the sources of incoming calls, keep track of customer interactions, and fine-tune their marketing strategies to achieve better results.

Call Tracking Software is crucial for optimizing marketing efforts, reducing costs, and boosting revenue. It enables businesses to measure the effectiveness of their advertising and allocate resources more efficiently. Moreover, it helps businesses determine which marketing channels are generating the most calls and make data-driven decisions that enhance the overall customer experience.

There are many benefits to using Call Tracking Software, such as improved call handling and routing, enhanced customer service, increased sales, and a higher marketing ROI. It also provides valuable insights into customer behavior, preferences, and needs, which businesses can use to personalize their marketing strategies and deliver a more engaging customer experience.

How Does Call Tracking Software Work

Phone calls are a crucial component of many business operations, and call tracking software offers a valuable solution for businesses looking to gain insights into their customer behavior. By assigning unique numbers to each marketing campaign, businesses can effectively track and analyze phone calls.

With each incoming call, the call tracking software records key information such as the date, time, duration, and caller details. This data provides valuable insights into the effectiveness of each marketing campaign and empowers businesses to make data-driven adjustments for optimal results.

Investing in call tracking software is a smart move for businesses looking to optimize their marketing efforts and improve their customer service. With a wealth of information at their fingertips, they can make informed decisions and drive their business to success.

There are many features to consider when shopping for call center software.

Here are some of the most important:

  1. Automatic call distribution: This feature allows calls to be automatically routed to the next available agent. This ensures that calls are handled in a timely manner and prevents agents from being overloaded.
  2. Call recording: This is a valuable quality assurance tool that can be used to monitor agent performance and ensure that calls are being handled properly.
  3. Interactive voice response: This allows callers to self-service their inquiries by navigating through a menu of options. This can help reduce the number of calls that need to be handled by agents.
  4. Reporting and analytics: Call center software typically includes robust reporting and analytics tools that can be used to track performance and identify areas for improvement.
  5. Screen pop: This feature allows information about the caller to be automatically displayed on the agent’s screen when the call is answered.
  6. CRM integration: This feature allows call center software to be integrated with customer relationship management (CRM) systems.

The 8 Best Call Tracking Software

Call Tracking Software

Looking for a best call tracking software? You’ve come to the right place. We’ve compiled a list of the eight best call tracking software to help you make the most informed decision for your business.

1. CallRail


CallRail is a popular Call Tracking Software that provides businesses with a range of tools to track calls, monitor marketing campaigns, and gain valuable insights into customer behavior. With CallRail, businesses can create custom phone numbers and route calls to the appropriate department, track calls back to the specific marketing campaign that generated them, and record and analyze call data for future reference.

CallRail’s user-friendly interface and seamless integration with other marketing tools, such as Google Analytics, Google Ads, Facebook, Instagram, Microsoft Advertising, and Salesforce, make it easy for businesses to use. The software offers a range of features, including call recording, call tagging, keyword tracking, and real-time reporting, which is actionable insights for businesses to optimize their marketing strategies.

One of the most significant benefits of using CallRail is its ability to enhance call handling and customer service. By providing businesses with tools to track calls and monitor customer interactions, they can identify areas for improvement and enhance the overall customer experience. CallRail’s reporting and analytics tools also enable businesses to measure the success of their marketing campaigns and make data-driven decisions to maximize ROI.

If you’re looking for a way to improve your call center’s performance, CallRail is our top-rated recommendation.

Key Features:

  • Tracks phone calls from ads, websites, and marketing campaigns
  • Call recording and transcription
  • Keyword-level call tracking
  • Call routing and tracking for multiple locations
  • Call notifications and reporting
  • Integration with Google Analytics, Salesforce, Facebook, WordPress and more.

CallRail price: $45 – $145 per month and 14 day free trial.

2. Nextiva


Nextiva is a business VoIP service provider that offers a wide range of features to small businesses and enterprise organizations. Nextiva was founded in 2006 with the goal of providing businesses with a more reliable and feature-rich VoIP solution than what was currently available on the market.

Today, Nextiva is one of the leading VoIP providers in the United States, with over 100,000 customers nationwide. Nextiva’s VoIP service is backed by a nationwide network of over 30,000 miles of fiber optic cable, which provides businesses with crystal-clear call quality and reliability.

In addition to VoIP service, Nextiva also offers a wide range of features and services to small businesses, including:

  1. Nextiva Office: A cloud-based VoIP solution that offers a wide range of features, including auto-attendants, call forwarding, call recording, and more.
  2. Nextiva Anywhere: A mobile VoIP app that allows users to make and receive calls from their Nextiva VoIP number on their smartphone or tablet.
  3. Nextiva Chat: A live chat solution that allows businesses to communicate with their customers in real-time.
  4. Nextiva Surveys: A customer survey solution that allows businesses to gather feedback from their customers.

Nextiva is a one-stop-shop for small businesses that are looking for a reliable and feature-rich VoIP solution.

Key Features:

  • Nextiva is a cloud-based VoIP platform that offers businesses a variety of features, including HD voice calling, call forwarding, call recording, and more.
  • Nextiva also has a mobile app that lets users make and receive calls on their smartphones.
  • Nextiva’s VoIP platform is reliable and scalable, so it can grow with your business.
  • Nextiva offers excellent customer support and a variety of pricing plans to fit your business’s needs.

Nextiva price $19.95 – $40.95 per month per user. No free trial, but a free demo available.

3. Ringba


Ringba is a robust Call Tracking Software that offers businesses a range of tools to track phone calls and gain valuable insights into their marketing campaigns. The platform is user-friendly, allowing businesses to set up custom phone numbers and route calls to the appropriate department with ease. The software also provides in-depth call tracking and recording features, making it simple for businesses to track calls back to the specific marketing campaign that generated them.

Ringba’s features are designed to optimize marketing campaigns and increase ROI. The software integrates seamlessly with other marketing tools, such as Google Analytics and Salesforce, providing businesses with a comprehensive solution for tracking their marketing campaigns. The real-time reporting and analytics tools give businesses actionable insights into their campaigns, allowing them to make data-driven decisions that improve their marketing strategies and drive revenue growth.

Ringba’s call tracking and recording features also enhance call handling and customer service. Businesses can monitor customer interactions, identify areas for improvement, and enhance the overall customer experience. With these features, businesses can increase customer satisfaction and drive revenue growth.

Key Features:

  • Custom phone numbers
  • Call tracking and recording
  • Real-time reporting and analytics
  • Integration with other marketing tools such as Google Analytics and Salesforce
  • Call routing to appropriate department
  • Optimization of marketing campaigns and increased ROI
  • Enhanced call handling and customer service
  • Actionable insights into customer behavior

4. Invoca


Invoca is a cloud-based call tracking and analytics company that provides businesses with the ability to track phone calls and measure the performance of their marketing campaigns.

Founded in 2009, Invoca’s mission is to help businesses grow by understanding the customer journey and optimizing marketing campaigns to drive more sales.

The company’s technology is used by some of the world’s leading brands, including AT&T, Samsung, Microsoft, and Oracle.

Invoca’s call tracking solutions provide businesses with valuable insights into the customer journey, including which marketing channels are driving phone calls and which keywords are being used to find their business.

Call tracking also allows businesses to attribute sales to specific marketing campaigns, so they can see which campaigns are driving results.

Key Features

  • A cloud-based call tracking and analytics platform
  • Offers features such as call recording, keyword-level call tracking, and advanced call routing
  • Allows users to make phone calls without using their phone
  • Uses an AI-powered platform to provide the best call experience
  • Provides a local or toll-free number for businesses of all sizes

3 different plans with custom pricing. No free trial but free demo available.

5. CallTrackingMetrics


CallTrackingMetrics is another popular call tracking and analytics platform that provides businesses with the ability to track, measure, and optimize their marketing and advertising campaigns.

If you’re looking for a call tracking solution that integrates with your CRM and provides powerful features like call recording, transcription, and real-time reporting, then CallTrackingMetrics is worth considering.

CallTrackingMetrics offers can be customized to fit your business needs, and the pricing is very competitive. The integration with Salesforce is particularly strong, making it a good choice for businesses that use that CRM.

Key Features

  • Tracks and records inbound and outbound phone calls
  • Provides data on call volume, duration, caller information, keywords, and more
  • Helps businesses track marketing campaigns and measure their effectiveness
  • Real-time call monitoring and recording
  • Integrates with CRM software to provide a complete view of customer interactions

CallTrackingMetrics price starts at $36/mo – negotiable custom expertise plan. No free trial.

6. RingCentral


RingCentral helps small businesses and enterprises alike to improve communication and collaboration with its cloud-based VoIP and collaboration solution. It offers a wide range of features, including webinar, call tracking, call forwarding, voicemail, fax, and online meetings. RingCentral’s integration with popular CRM and productivity platforms such as Salesforce and Zendesk is another key benefit.

The pricing of RingCentral is comparable to other business VoIP providers, and the company provides excellent customer support with 24/7 phone and live chat support. Overall, RingCentral is an excellent choice for businesses looking for a VoIP call system that can enhance their communication and collaboration efforts.

key Features

  • A cloud-based phone system and unified communications solution
  • Integrates with popular business applications such as Salesforce, Zendesk, and Google
  • Affordable and easy to set up and use
  • Call tracking, send and receive text messages
  • Has a mobile app

RingCentral price $19.99 – $49.99 per month per user. Free trial available.

7. Grasshopper


Grasshopper is one of the popular phone systems for business with the ability to track all of their inbound and outbound calls and get detailed information about each call such as duration, caller ID, location and more.

One of the best things about Grasshopper is that it can be used with both landlines and mobile phones, so you can track all of your calls no matter how you make them. It also provides businesses with the ability to create custom phone numbers for tracking purposes. This service is beneficial for businesses of all sizes, as it can help them to track leads and track the effectiveness of their marketing campaigns.

If you are looking for a way to improve your business communication and get more insight into your customer calls, Grasshopper is definitely worth checking out.

Key Features

  • Toll free or local number
  • Unlimited calling and texting for small business
  • Free app for desktop and mobile.
  • Integrates with major CRMs
  • Call forwarding and voicemail Transcription
  • Affordable monthly plans

Grasshopper price starts $26 per month and No free trial.

8. Aircall


Aircall is also a cloud-based business phone system with a competitive price. With Aircall, you can choose between a pay-as-you-go or monthly subscription plan. Both plans come with a free local or toll-free number, unlimited calls and texts, call recording, voicemail transcription, and more.

Aircall’s pay-as-you-go plan is a great option for businesses that make a limited number of calls each month. This plan charges per minute for outgoing calls, with no monthly fee. Incoming calls are free, and there’s no charge for calls to your Aircall voicemail.

If your business makes a lot of calls then you’ll need features like call forwarding, and conference calling, Aircall’s monthly subscription plan may be a better option. This plan starts at $30 per month, with discounts available for additional users.

Key Features

  • Aircall is an all-in-one phone system for businesses that is easy to set up and use.
  • Aircall offers powerful features including call forwarding, call recording, voicemail, and more.
  • Aircall integrates with popular business applications such as Salesforce, HubSpot, Zendesk and 50 more.
  • Advanced sales features including Power Dialer
  • Unlimited inbound calls (toll-free excluded)
  • Aircall offers affordable pricing with no long-term contracts.

Aircall price starts $30 per month, per user and free trial available.

Frequently Asked Questions

What is call tracking software?

Call tracking software is a tool that enables businesses to track and analyze the performance of their marketing campaigns by monitoring phone calls.

Why is call tracking software important for businesses of all sizes?

Call tracking software helps businesses optimize their marketing efforts, reduce costs, and increase revenue by measuring the success of their advertising campaigns and identifying the sources of incoming calls.

How can call tracking software help businesses optimize their marketing efforts?

Call tracking software can help businesses optimize their marketing efforts by identifying which marketing channels are driving the most calls and making data-driven decisions to improve their overall customer experience.

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